MacMyDay
Aug 15, 04:18 AM
Interesting article on how the Apple ads are turning off potential buyers in the recent InfoWorld. I blogged my thoughts on the campaign and WWDC here (http://www.donmappin.com/?p=189).
I have to disagree with a lot of what you say, as you're looking it at (as you would, working in IT) from a purely technical point of view. Marketing does not work that way. What did Budweiser do? They made themselves the "fresh" beer, as all their beer would be on the shelves within 24 hours of leaving their factories. However, every single company does exactly the same thing - only you don't realise it. The mistake people make with these adverts is that they look at them, knowing the technical side of things, and wish they were present. When was the last time you saw a car advert that purely focused on the selling points? No longer are products being sold for their features, but for their story and lifestyle offering.
When IT experts criticise the campaigns, they're erroneously doing so - because they're not the target audience and never will be. When you read it in the New York Times, or an IT specialist magazine, then you'll read all about specs, performance and so on, but not on TV.
The adverts have resulted in a lot of media attention, so are they successful in that respect? I don't know, but the more people aware of your product, the more potential customers you have. It's like direct mail - if you hit them once, there's a very high chance they'll forget you, but if you follow it up with an e-mail, and then phone them, your conversion rate is greatly increased. If Apple follow-up these adverts with more, and then ultimately demonstrate other aspects of switching, it might prove incredibly successful.
I have to disagree with a lot of what you say, as you're looking it at (as you would, working in IT) from a purely technical point of view. Marketing does not work that way. What did Budweiser do? They made themselves the "fresh" beer, as all their beer would be on the shelves within 24 hours of leaving their factories. However, every single company does exactly the same thing - only you don't realise it. The mistake people make with these adverts is that they look at them, knowing the technical side of things, and wish they were present. When was the last time you saw a car advert that purely focused on the selling points? No longer are products being sold for their features, but for their story and lifestyle offering.
When IT experts criticise the campaigns, they're erroneously doing so - because they're not the target audience and never will be. When you read it in the New York Times, or an IT specialist magazine, then you'll read all about specs, performance and so on, but not on TV.
The adverts have resulted in a lot of media attention, so are they successful in that respect? I don't know, but the more people aware of your product, the more potential customers you have. It's like direct mail - if you hit them once, there's a very high chance they'll forget you, but if you follow it up with an e-mail, and then phone them, your conversion rate is greatly increased. If Apple follow-up these adverts with more, and then ultimately demonstrate other aspects of switching, it might prove incredibly successful.
Abstract
Apr 3, 08:01 AM
I don't actually know why Apple are bothering. MS Office is the best program on my Mac. It does everything I could possibly want.. and more.
Exactly. Word is great. Yes, it's bloated, but as long as you realize that you're buying Word with no intention of using 97% of the features, the 3% of the features you DO use are perfect. I even think things are perfectly laid out (on Macs, not Windows), especially on Office 2004.
Again, I realize there is a lot of bloat, but I never really intended to use ALL the features anyway. I intended to use what I need, and Word does offer everything I need.
And I don't think Word is slow. No word processor is slow enough to bother me. And if you're right and it IS slow, then its not very noticeable, and so it isn't a big deal.
Exactly. Word is great. Yes, it's bloated, but as long as you realize that you're buying Word with no intention of using 97% of the features, the 3% of the features you DO use are perfect. I even think things are perfectly laid out (on Macs, not Windows), especially on Office 2004.
Again, I realize there is a lot of bloat, but I never really intended to use ALL the features anyway. I intended to use what I need, and Word does offer everything I need.
And I don't think Word is slow. No word processor is slow enough to bother me. And if you're right and it IS slow, then its not very noticeable, and so it isn't a big deal.
sheepopo39
Mar 31, 05:18 PM
For me, it's currently at around 120.9�/Litre
zap2
May 5, 09:54 PM
I'm upset that the compared the 11'' Air to such low end Windows boxes, I'm disappointed as I wanted to see some nice Windows ultraportables.
Seriously? A few MB's of RAM saved is worth over double the price? I'm not bashing Apple here, I love my Mac and I love OS X, but Windows 7 with an antivirus runs a hell of a lot smoother on my iMac than Snow Leopard does. When you take that into account, it pales into insignificance does running an antivirus.
Not to mention that plenty of OS X users now use an antivirus, despite there being no real need to.
Mentioning many OS X users use antivirus is useless, as anyone is in the conversation is able to decide not to run antivirus on OS X.
As for greater performance on OS X vs Windows 7 you'd need to compare software on both platforms, but since the best things on OS X don't run on Windows 7, I can't see many comparisons worth wild. (although this is personal, if you want Windows 7 software, go for it!)
Seriously? A few MB's of RAM saved is worth over double the price? I'm not bashing Apple here, I love my Mac and I love OS X, but Windows 7 with an antivirus runs a hell of a lot smoother on my iMac than Snow Leopard does. When you take that into account, it pales into insignificance does running an antivirus.
Not to mention that plenty of OS X users now use an antivirus, despite there being no real need to.
Mentioning many OS X users use antivirus is useless, as anyone is in the conversation is able to decide not to run antivirus on OS X.
As for greater performance on OS X vs Windows 7 you'd need to compare software on both platforms, but since the best things on OS X don't run on Windows 7, I can't see many comparisons worth wild. (although this is personal, if you want Windows 7 software, go for it!)
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edesignuk
Dec 18, 10:29 AM
^ oh well, you disapprove.
This latest installment
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In the second installment of
second installment in Miss
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9800 Torch @ 1920. Playbook @
SILVER PACKAGE 1920 WILL BE
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Magazine for November 1920
third installment of their
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The 1920 US Census counted a
left, taken in 1920) was
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1920s
The plan all along, however,
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and the team#39;s plans to
1920 Census
first opened in 1920.
3lionsbecks
Aug 19, 03:15 PM
If you don't like it then just make sure you customize the privacy features in your account info.
I suggest this because your friends can 'tag' you in at a location even if you aren't there.
ie - pretend that you are at a stripclub and send it out to everyone......believe me, some people's friends will do stuff like this as a joke....and some will do it out of spite.
Could make for some funny encounters.....HS kids are going to get a huge kick out of this...
I suggest this because your friends can 'tag' you in at a location even if you aren't there.
ie - pretend that you are at a stripclub and send it out to everyone......believe me, some people's friends will do stuff like this as a joke....and some will do it out of spite.
Could make for some funny encounters.....HS kids are going to get a huge kick out of this...
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MacRumorUser
Mar 5, 04:53 PM
I've pre-ordered sand will be trading in my dsi xl.
Only buying 1 game from launch lineup and that's Pilotwing.s. The other launch titles do no interest me.
Only buying 1 game from launch lineup and that's Pilotwing.s. The other launch titles do no interest me.
Liquorpuki
Apr 10, 12:42 AM
Margaret Sanger had "interesting" views of minorities
Sanger was a racist. She also died half a century ago. Maybe if she was still alive today, she'd be pissed that PP currently employs minorities. Maybe because both me and my girlfriend are minorities and have used PP for STD testing, contraception, etc, she'd be pissed that resources were spent on us.
Who cares though because this is all beside the point. All the racial talk is just proof by obfuscation.
I love how in 2009 Planned Parenthood did 332,278 abortion and 977 adoption referrals, that's like 340 to 1
http://www.plannedparenthood.org/files/PPFA/PP_Services.pdf
Don't forget the approx 10 million cases of treatment, consulting, testing, and cancer screening that are also on that document. Since we're all about numbers right now, those are pretty important too.
Sanger was a racist. She also died half a century ago. Maybe if she was still alive today, she'd be pissed that PP currently employs minorities. Maybe because both me and my girlfriend are minorities and have used PP for STD testing, contraception, etc, she'd be pissed that resources were spent on us.
Who cares though because this is all beside the point. All the racial talk is just proof by obfuscation.
I love how in 2009 Planned Parenthood did 332,278 abortion and 977 adoption referrals, that's like 340 to 1
http://www.plannedparenthood.org/files/PPFA/PP_Services.pdf
Don't forget the approx 10 million cases of treatment, consulting, testing, and cancer screening that are also on that document. Since we're all about numbers right now, those are pretty important too.
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grawk
Mar 24, 09:20 AM
idisk and dropbox both work for this. I use idisk to keep a synced copy of data on all my macs. It's not immediate update, but it allows access to the files even when away from the network. Not sure what will happen once mobileme transitions to it's new free version, tho.
ehoui
May 5, 01:14 PM
The real question is why do people still buy Macs (in increasing numbers) in spite of this... hmmm... makes you wonder...
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Eidorian
Jul 24, 08:32 AM
It turns out that my friends sold their Xbox 360 consoles after all these years. If I do get one it will be fore media extension from Windows 7.
UnixMac
Oct 3, 11:25 AM
I am sorry, but you can't compare the stability of Windows (of any flavor) with OS X. I have never, repeat never, in 2 years of running OS X had a single crash. I can tell you that my office machines running 2000, are regularly down.
Sam
Sam
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minimac
Mar 24, 05:04 PM
Just picked up a 16gb in mt. Laurel nj. Guy couldn't believe the price. Sounded like they had a few of each left.
fourthtunz
Sep 14, 03:13 PM
It seems like alot of the folks posting on this thread haven't tried the new Macs with osX.2. I'll admit 3 weeks ago the arguements posted above may have been valid, and thats not to say that apple doesn't have to come out with faster stuff to keep up with pcs but right now the Mac is very fast and a good deal.
$1899 for a dual 867 with a dvd burner and the software is pretty close to a similar pc and the included software is a real deal.
The new Hardware is a real improvement too. 2 optical bays and 4 ide drive bays with included raid software, if you haven't installed anything in the new Macs, believe me this is the best!
I use my Macs fulltime in my audio/video studio and for me it doesn't get any better than this!
Yes Macs initially cost more but the new speed/productivity boost quickly makes up of the slight difference.
So buy an emac if you need a cheap computer, maybe not as fast as the cheap pc but more portable!
Peace
Daniel
$1899 for a dual 867 with a dvd burner and the software is pretty close to a similar pc and the included software is a real deal.
The new Hardware is a real improvement too. 2 optical bays and 4 ide drive bays with included raid software, if you haven't installed anything in the new Macs, believe me this is the best!
I use my Macs fulltime in my audio/video studio and for me it doesn't get any better than this!
Yes Macs initially cost more but the new speed/productivity boost quickly makes up of the slight difference.
So buy an emac if you need a cheap computer, maybe not as fast as the cheap pc but more portable!
Peace
Daniel
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dethmaShine
Apr 25, 12:59 PM
Sounds good. If I crash my machine on the way, I'll have this to take care of it. In my opinion, OS's should come on DVD until the time, you can reinstall them from any kind of crashing by booting in as root in the safe mode.
ivan2002
Apr 12, 04:56 PM
Why do you say 2000 people is not a large enough sample? Do you know statistical sampling methods?
I'm not saying this survey isn't flawed... just sample size doesn't have to be that large.
It seems that most people are not aware of the fact that 30 is large enough sample for almost any population, and that the main challenge is not in increasing the sample size, it's in making it truly random.
I'm not saying this survey isn't flawed... just sample size doesn't have to be that large.
It seems that most people are not aware of the fact that 30 is large enough sample for almost any population, and that the main challenge is not in increasing the sample size, it's in making it truly random.
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dicklacara
Mar 24, 10:32 AM
I'm all for more agencies adopting Macs! Heck, one day we might be able to classify them as switchers :D
Nah... based on military policy we wouldn't even hear of them...
...you know... Switch But Don't Tell!
:eek:
Nah... based on military policy we wouldn't even hear of them...
...you know... Switch But Don't Tell!
:eek:
Maltz
Apr 12, 02:10 PM
Yes. Jamie got his to a mirror shine. Almost looked like a marble :p
I bet it didn't smell like a marble...
But back to Office. I still prefer the Windows version however the Mac version is starting to grow on me. Were it not for MS CRM that I use at work, I could finally be rid of Windows once and for all. But, alas, no dice. Love how CRM works ONLY with IE.
I agree the windows version is way better. But it's not worth running Parallels all the time to get it. The Mac version is good enough. (At work I do run Parallels all the time for other reasons, though, and I therefore I almost exclusively use the Windows version of Office.)
I bet it didn't smell like a marble...
But back to Office. I still prefer the Windows version however the Mac version is starting to grow on me. Were it not for MS CRM that I use at work, I could finally be rid of Windows once and for all. But, alas, no dice. Love how CRM works ONLY with IE.
I agree the windows version is way better. But it's not worth running Parallels all the time to get it. The Mac version is good enough. (At work I do run Parallels all the time for other reasons, though, and I therefore I almost exclusively use the Windows version of Office.)
patseguin
Sep 20, 08:29 AM
Now that SATA is working in XP, has anyone tried Vista RC1?
SevenInchScrew
Jun 17, 06:01 PM
The systems are now starting to show up in retail today, and some people have posted pictures to give some scale to things. Here is the new 360 between the older 360 and the older PS3. It isn't exactly battling the Wii for smallest console, but it is a decent amount smaller...
http://i50.tinypic.com/16nex0.jpg
http://i50.tinypic.com/16nex0.jpg
Jetson
Aug 14, 10:13 PM
I thought Justin Long was great in Jeepers Creepers, along with Gina Phillips (who played his sister) and of course Jonathan Breck (The Creeper).
That is one scary flick. :eek:
That is one scary flick. :eek:
RalfTheDog
Apr 5, 12:11 PM
I am not saying CR has no understanding of technology, however, Their fourth choice was Centrum.
atszyman
May 24, 01:26 PM
GRRRRRRRRRRRRRR :mad: I'll get you!! BTW when are you planning on overtaking me, I have been waiting for three months or so...
End of June/early July. I've been lying low for the time being. Have to try to figure out who to taunt next. Maybe Rower_CPU? I should pass him sometime in 2009 at my current rate, which is due to fall since I have yet to complete a WU today.
Remember, set lofty goals so you always have a good excuse for failure.
End of June/early July. I've been lying low for the time being. Have to try to figure out who to taunt next. Maybe Rower_CPU? I should pass him sometime in 2009 at my current rate, which is due to fall since I have yet to complete a WU today.
Remember, set lofty goals so you always have a good excuse for failure.
blacktape242
Feb 18, 04:58 PM
Or how about the lack of pictures? This had photo op written all over it, but we the taxpayer only get one picture? I think the number of pictures were limited due to Steve Jobs current condition.
i like that quote "but we the taxpayer only get one"? :p
us tax payers are ALWAYS getting screwed! lol
i like that quote "but we the taxpayer only get one"? :p
us tax payers are ALWAYS getting screwed! lol
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